Benfin.ai 2.0

Turn your Client Book into a Growing, Thriving Community

Unlock growth with authentic referrals, deeper client insights, and a premium, private AI service that truly enriches lives.

Companion

Introducing the Benfin Concierge

Benfin.ai elevates your advisory practice by offering a white‑label Personal Concierge that helps you deepen relationships, unlock personal referrals at scale, and support Client well‑being. All while maintaining compliance, privacy, and security.

Grow

We help your community Grow

Grow faster with a Personal Concierge that sports your brand—AI-powered insights and authentic referrals that elevate client relationships and scale your impact.

A value-added service, like a paid AI subscription, only better

Personal Concierge, with your brand

Focus on your best Clients for personal referrals

Effortless client engagement that drives real results.

Serve your Clients better with data

Deep insights and unique sharing capabilities that keeps families together, under your care.

Thrive

The power of science to live a better life, served to your Client on a platter

Grow faster with a Personal Concierge that sports your brand—AI-powered insights and authentic referrals that elevate client relationships and scale your impact.

Never ask for a referral again. Let your Clients offer introductions to you. Building a thriving community is in everybody's best interest.

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1

Offer a Value-Added Service

You offer the Personal Concierge to your Clients as a premium perk.

2

Gain Deep Insights

The AI naturally picks up emotional cues and preferences, delivering clear insights that help you better understand and serve clients.

3

Drive Referrals, Organically

Happy Clients refer organically, and you can build referrals through communities built around your best Clients.

Insights

Why Choose Us

Wealth Managers in the US spent over $5b on marketing in 2024. How much of that was focused on Personal Referrals, the growth engine of Wealth Management? Benfin.ai is the only tool focused on building communities out of personal referrals.

Unlock Growth Through Loyalty

Referrals don’t need to be asked for. When clients feel genuinely understood and supported, they naturally tell others. The Concierge taps into these emotional drivers — unlocking word-of-mouth growth that feels earned.

Beyond Numbers: Real Client Intelligence

It’s more than performance metrics. Our AI listens for the emotional and psychological cues that clients rarely verbalize — giving you the unseen context behind their needs and behaviors.

A Premium AI Companion

More than just a chatbot — this is a personalized, privacy-conscious AI built to serve as your client’s trusted sounding board. From remembering personal preferences to supporting emotional wellness, it’s an extension of the experience you already offer — elevated.

Thrive

What Our Clients Say

Melanie's story shows how Benfin.ai transformed her advisory experience, and encouraged her to refer her friends naturally.

Deliver More Than Wealth

While they focus on what matters most — family, fulfillment, and well-being — we help you deepen loyalty, unlock referrals, and grow effortlessly.

Our Team

The People Behind Benfin AI

We're a team of advisors, technologists, and behavioral experts on a mission to help Wealth Manager build deeper, more human client relationships — at scale.

Jon Rothbart

Co-Founder and CEO

Jon helps Wealth Managers grow thriving community at the intersection of positive psychology, artificial intelligence and marketing strategy.

Bryan Barber

Co-Founder and CFO

Bryan specializes in growth, finance and Client engagement for Wealth Managers

Jean-Christophe Curelop

Strategic Sales Lead

JC is a seasoned business development executive, having led strategic sales for many blue-chip companies.

Stephen Patch

Behavioral Health Innovator

Stephen is an expert in Behavioural Health and an experienced investor in high potential companies.

Dr. David Lipschitz

Advisor

David is a financial psychologist who helps families collaborate and improve the world.

Faaiz Khan

Advisor

Faaiz is an expert in technology innovation and entrepreneurship.